Case Study

Blue Chip

BLUECHIP needed to simplify its individual product branded range and services to become more closely aligned with the parent brand and more easily recognised by the building market.

A new divisional brand architecture system and a revitalised brand identity reflecting this system were created and developed by Dash Digital to help achieve this. This revitalisation has helped the company to build and organise each division better and for clients to beable to more easily find and order the type of product needed.

BLUECHIP is a Western Australian owned family company based in Perth and we specialise in supplying high quality facade systems, cladding, decking and associated products to the building industry.


  • Brand Identity/ Secondary branding
  • Brand architecture
  • Website
  • Stationery
  • Product Catalogue
  • Icon system design
  • Packaging
  • Displays