Marketing

Digital Marketing

When it comes to digital marketing, we use a holistic approach to ensure we’re partnering with you to develop and implement strategies that will achieve your business goals. We put this into practice by creating informed digital marketing plans that leverage your owned, earned and paid media channels.

Social Media Management

Social media is a way of life, and businesses who don’t bother with it will be left behind. That’s because 74% of consumers rely on social media when it comes to making a buying decision.

Did you know that 6 hours of social media management per week can lead to a 66% increase in lead generation and a 61% improvement in search engine rankings?

Social networks are a great place to tell your brand’s story and engage with your prospects and advocates while you do it. We advise clients on how to use social media to their best advantage.

Dash audits the competitive landscape, analyses which social media channels to add to the mix, plans and writes insightful post content, and determines your unique approach to each social network using tried and tested best practices.

Digital Advertising

Sometimes you need a little extra boost to get the word out, and that's where digital advertising comes in. These days advertisers need to take a smarter approach to reach the right person at the right time and place, and with the right message.

After all, wasted ad impressions = wasted investment.

We conduct rigorous channel planning research to create scalable and hypertargeted digital advertising plans. The tactics we use are contextually relevant and audience targeted, so they drive more qualified site traffic and conversions.

We're no strangers to media buying. We can drive advertising campaigns across paid search, paid social media, display and video ad networks, catch up TV, online radio, retargeting and more.

We never “set and forget” when it comes to your advertising, so we're constantly optimising campaigns to maximise performance. We provide transparent and in-depth reporting to ensure your advertising investments are being spent wisely.

Content Marketing

Brands who use content marketing see an average 7.8% lift in site traffic compared to those who don't. Producing good content can elevate brands to thought leaders in their space, and there may be positive long-term effects on brand recall, customer trust, and top-of-mind awareness.

Dash helps clients with content production and curation, including high-quality deliverables such as email newsletters, blog posts, infographics, eBooks, whitepapers, and even building online resource tools such as cost calculators, checklists, and more.

To ensure your content gets the attention it deserves, we consider your audience segments and develop a content mapping strategy to determine the right channels to promote it across.

SEO

What's the point of having a great website if no one can find it? Often the first and final touchpoint for businesses, a website is your greatest marketing tool, so let's make sure it's easily discoverable.

Appearing higher in search results has a halo effect for your brand and promotes organic growth. Dash provides top-level SEO recommendations to give your web pages the best chance of appearing in organic search results. For ongoing SEO management, we refer clients to a few knowledgeable SEO partners who we trust to do a job well done.

Analytics

We're data-driven and proud of it. We believe that good marketing investment decisions are guided by the numbers, so we take a deep-dive into your analytics and pull out any implications and actionable insights.

With trusted tools like Google Tag Manager and Google Analytics, Dash finds ways to make your website work harder for you and to make your marketing dollars go further. We understand that the customer journey isn't always linear, so we consider multi-touch attribution when determining the best ways to optimise your customer experience.